Watch 5 creative ways to market products on Twitter
Twitter's goal of promoting its exclusive brands (products and services) is not just to post a 280-character character in the hope that someone will click on the link. Today, when you're lost in the crowd, it's easier to pitch your brand on Twitter for your exclusive products and services. Hundreds of millions of tweets are posted on this powerful social media platform every day.
Currently, the use of static and moving images and other ad campaigns created and played in different formats helps to increase the effectiveness of Twitter's marketing strategy for products and services. Whether using your personal Twitter account or a business account created for your brand, tweeting about your brand's products, services, or promotional offers can be very satisfying.
Without a doubt, Twitter can be considered an excellent advertising platform for generating traffic and leading the market. The main reason companies take advantage of it is that about 63% of Twitter handlers focus on small businesses. If available, combine it with companies that are truly growing through the platform. Part of what most brands do is create Twitter coupons, endorsements, and unusual offers, all to get the necessary exposure and market leadership from Twitter handlers. In addition to these adopted marketing tactics, what are some creative ideas that can easily showcase your brand to Twitter users and require forced leadership?
Here are five ideas to use:
1. Upload a screenshot
Corrective lenses seem to be the norm on every social media platform today, probably due to the adage that a picture is worth a million words on the internet. Since people pay more attention to pictures than listening and reading, this can be an excellent way to intelligently grab the attention of Twitter traders.
Using screenshots is a great way to present different ideas and perspectives, prove claims, and illustrate concepts with 280-character tweets, it's a matter of thinking. While some claimed they annoyed their followers by unfollowing, others found the tweets more interactive, especially when accompanied by engaging and educational screenshots. Personally, I tend to use visual tweets more than others. Opinion is that users must know the smartest way to use it to avoid abuse.
In conclusion, tweeting with screenshots has proven to be one of the countless ways to engage Twitter users. This gives you over 150% retweets, 90% favorites, and 20% clicks.
2. Load animated GIF statement
For several years, animated GIFs have been considered one of the most important online marketing tools for establishing a brand identity. Send short messages through social media compositions and even evoke emojis. Their nature makes them suitable for brief attention spans due to their short and attractive movements that attract attention, as well as their sufficient creative potential for brand image. Aside from the ease of creating instructional GIFs that can be easily shared across all available social platforms.
As eye-catching and fun visuals, animated GIFs proved to be more, with a 170% increase in clicks and a 20% increase in engagement rates. This will give your Tweets more exposure for faster, faster and better following in the constant stream of Twitter content. This will be possible because traders will be drawn to the type of GIF loop that stands out from a long list of tweets and grabs the user's attention. This extra focus on GIFs has a reasonable impact on driving clicks to websites, tweets, or articles for more news.
Also, it's nice to create an animated statement, as it gains some viral traction that Twitter handlers can share and retweet within their circles and followers. This is a great asset that can be easily reused across different social media platforms.
3. Upload audiovisual pictures
Currently, promotional videos are widely used on Twitter for brand promotion purposes. This video can be used for educational purposes and an opportunity to delve into branding services beyond the wordmark limitations.
Unfortunately, repurposing your YouTube videos via Twitter is prohibited. You need to create the video directly or upload a video up to 512MB. This can include mini how-to videos, conference webinars and puzzles, comedy skits from the entire video collection available on your YouTube channel, and more.
Some of the criteria to consider when uploading audiovisual promotional materials for Twitter brand marketing include:
- Duration: Less than 2 minutes and 20 seconds
- Screen resolution: 32 x 32 min, 1200 x 1900 max
- Ratio: 1:2.39 – 2.39:1 (inclusive)
- Frame rate: 40 frames per second (max)
- Bit rate: 0-25Mbps
Making videos on Twitter is really easy, you can record new videos from your smartphone directly to your Twitter account. Twitter will automatically adjust the video to your basic needs. This can be achieved by opening the Twitter app, launching a new tweet and tapping the image icon, pressing the camera icon and switching the camera to video.
4. Create a moment on Twitter
Twitter Moments are a great way to promote your event, with users anticipating what's to come, and giving them all the information they need in one place. This will quickly showcase some of your Tweets, allowing you to share important valuable information with those who may be able to attend your next event.
Moments on Twitter are considered a great way to select a series of tweets. If you regularly tweet visual tips and tricks, collecting them all at once on Twitter is a way to bring more exposure to your collection.
5. Create visual recommendations
Referrals are a form of verification and physical evidence designed to guide potential clients and overcome challenges. Substantial evidence, Nielsen said, is a psychological phenomenon where people follow the actions of others and believe that those actions reflect the right responses. He also noted that 92% of people trust the opinions of colleagues, 80% of public figures and 70% of strangers.
This is not just a visual merchandising opportunity, but an important marketing opportunity. Provide a sample of your licensed product to a well-known niche influencer, then review it in just a few weeks. Feedback is then packaged into visual tweets and influencers are tagged.
Twitter has grown into a powerful social media platform. Small, medium and even large organizations engage their customers (past and potential) to achieve their marketing goals. Doing this the traditional way may not achieve the desired result. It now requires a creative approach to delivering on time and on budget. Using these methods listed above will ensure user engagement resulting in the desired market leadership.